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    <title>Mike Swordy</title>
    <link>https://mikeswordy.com/</link>
    <description>Data strategy, analytics engineering, BI, data science, and the practical work of turning data into better decisions.</description>
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      <title>Analytics Engineers: We&#x27;ve been Modelling the Wrong Thing</title>
      <link>https://mikeswordy.com/essays/modelling-the-wrong-thing/</link>
      <guid>https://mikeswordy.com/essays/modelling-the-wrong-thing/</guid>
      <pubDate>Mon, 13 Jul 2026 15:44:08 +0000</pubDate>
      <description>You&#x27;re asked to investigate one number, then disappear into a rabbit hole of lineage and SQL you didn&#x27;t write. Inherited models look tidy from far away and tangled up close. A metric disagrees with another system; you tr...</description>
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